# Will digital marketing be replaced by AI? Updated October 2026 Digital marketers score 62 of 100 for AI exposure. The largest share of their task time, 77%, is work AI speeds up while they stay in charge. AI can take over 16% outright, and 7% stays with people. - **16%** AI can do it - **77%** AI helps - **7%** Needs a person High exposure Higher than 93% of the 923 occupations we scored. ## Task by task We graded 13 tasks, listed here from most to least exposed. AI can do 2 of them today, speeds up 10 and leaves 1 to people. | Task | AI exposure | | --- | --- | | Prepare reports of findings, illustrating data graphically and translating complex findings into written text. AI drafts reports and charts from data; analyst checks findings and narrative. | 70% AI can do it | | Monitor industry statistics and follow trends in trade literature. AI monitors feeds and summarizes trade press; people set priorities and review. | 65% AI can do it | | Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand. AI speeds up segmenting customer data; sourcing and framing still need people. | 55% AI helps | | Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data. AI drafts questionnaires and tests sampling logic; fieldwork choices need expert review. | 55% AI helps | | Gather data on competitors and analyze their prices, sales, and method of marketing and distribution. AI scrapes prices and summarizes competitor tactics; verifying access and sources remains. | 55% AI helps | [See what AI can take on across a marketing team](https://www.aigentcy.com/ai-for/marketing/) ## How digital marketers compare All occupations (923) Business and financial operations (48) **Digital marketers score 62**, marked by the dark line. Each dot is a score, darker where more occupations share it. The short marks show the averages, 37 for all occupations and 55 for business and financial operations. ## Pay and outlook in the US Median pay $78,760 a year, May 2025 People employed 899,580 in the US, May 2025 Projected change in jobs +7.0% from 2024 to 2034 ## Skills to build - Write Amazon Redshift or Apache Hive queries for customer segments - Verify scraped competitor prices and their data sources - Design survey questionnaires and sampling plans for fieldwork - Interpret satisfaction drivers from coded open text feedback - Check AI-drafted reports against source data before release - Present findings to management at staff conferences ## Safer roles nearby 5 related occupations with lower scores. - [Marketing managers55 out of 100](https://www.aigentcy.com/ai-exposure/marketing-managers/) - [Advertising managers52 out of 100](https://www.aigentcy.com/ai-exposure/advertising-managers/) - [Management consultants55 out of 100](https://www.aigentcy.com/ai-exposure/management-consultants/) - [Sales managers45 out of 100](https://www.aigentcy.com/ai-exposure/sales-managers/) - [Public relations managers54 out of 100](https://www.aigentcy.com/ai-exposure/public-relations-managers/) ## Questions about digital marketers and AI Will AI replace digital marketers? Partly. About 5 in 10 working hours go to tasks AI can already do, mostly drafting reports and monitoring industry statistics. What stays with people is setting research priorities, checking AI findings, and deciding what the data means for the product or campaign. Will AI take over digital marketing? AI can already do 16% of the task time in digital marketing and speeds up another 77%. People still do 7% of it. The US has 899,580 digital marketer jobs, with a projected change of +7.0% from 2024 to 2034. Which tasks are AI taking from digital marketers? Report writing and trend monitoring come first, scoring 70 and 65 for AI exposure. AI drafts reports and charts from campaign data, and it summarizes trade press and industry feeds, so the weekly reading of statistics needs far less manual effort. Segmenting customer data by demographics and buying habits, exposure 55, is also getting faster. Which tasks stay with digital marketers? Managing survey interviewers stays with people, since AI only helps with scheduling and checks. Live debate with management over pricing, promotion, and distribution also stays human, because those decisions depend on business context and on the people who take responsibility for the budget. How can digital marketers stay valuable? Take on the verification steps that AI leaves open. Confirm that scraped competitor prices and their sources are accurate before any pricing recommendation. Write the Amazon Redshift or Apache Hive queries that pull customer data, and defend your survey sampling choices in front of management. ## Related jobs - [SEO specialists62 out of 100](https://www.aigentcy.com/ai-exposure/seo-specialists/) - [Data analysts65 out of 100](https://www.aigentcy.com/ai-exposure/data-analysts/) - [Data scientists67 out of 100](https://www.aigentcy.com/ai-exposure/data-scientists/) - [Advertising sales agents61 out of 100](https://www.aigentcy.com/ai-exposure/advertising-sales-agents/) ## Next steps for digital marketers - ### Check your job Your job title is a rough guide. Your actual tasks decide your score. Paste your job description or CV and see which of your tasks AI can do. [Check your job](https://www.aigentcy.com/tools/ai-exposure-checker/) [Check your CV](https://www.aigentcy.com/tools/cv-checker/) - ### Flotta for content and SEO Flotta is our SEO and content platform. AI does the research, drafting and publishing steps, and an editor approves what goes live. [See Flotta](https://www.flotta.ai/) ### Check which roles in your team AI can take on We map your team's tasks, show what AI can do today and build the automations that pay back first. [Book an AI audit](https://www.aigentcy.com/audit/) ## Related topics - [**Jobs AI can't replace**Cement masons score lowest, at 8.](https://www.aigentcy.com/ai-exposure/jobs-ai-cant-replace/) - [**Jobs most at risk from AI**Proofreaders score highest, at 76.](https://www.aigentcy.com/ai-exposure/jobs-most-exposed-to-ai/) - [**High-paying jobs with low AI exposure**Radiologists earn a median $420,860 and score 46.](https://www.aigentcy.com/ai-exposure/high-paying-jobs-low-ai-exposure/) - [**Entry-level jobs with low AI exposure**Cement masons need little prior training and score 8.](https://www.aigentcy.com/ai-exposure/entry-level-jobs-low-ai-exposure/) - [**Jobs AI speeds up the most**For natural sciences managers, AI speeds up 96% of task time.](https://www.aigentcy.com/ai-exposure/jobs-ai-speeds-up/) - [**AI and jobs in Malta**15 iGaming roles graded task by task.](https://www.aigentcy.com/ai-exposure/malta/) - [**Skills that keep work human**The skills to build in the jobs AI changes least.](https://www.aigentcy.com/ai-exposure/skills/) - [**Jobs A to Z**Every job we publish, by first letter.](https://www.aigentcy.com/ai-exposure/jobs/) - [**AI exposure by industry**Average scores for 22 occupation groups.](https://www.aigentcy.com/ai-exposure/industries/) - [**Write a CV screening software can read**How applicant tracking systems read a CV, and what to change.](https://www.aigentcy.com/ai-exposure/cv-screening-guide/) - [**AI for businesses**The tasks to automate first in each team and industry.](https://www.aigentcy.com/ai-for/) - [**How we score AI exposure**The grading, the weights and every source.](https://www.aigentcy.com/ai-exposure/methodology/) Occupation data from the O\*NET 30.3 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under [CC BY 4.0](https://creativecommons.org/licenses/by/4.0/) and modified by Aigentcy. O\*NET® is a trademark of USDOL/ETA. Wage, employment and projection data from the U.S. Bureau of Labor Statistics. EU occupation names from ESCO, European Commission. AI usage signals from the Anthropic Economic Index (CC BY) and Microsoft Research (CC BY 4.0). [Methodology and sources](https://www.aigentcy.com/ai-exposure/methodology/). Scores © Aigentcy. Quote them with a link to the page.