# Will AI replace social media managers? Updated October 2026 PR specialists score 59 of 100 for AI exposure. The largest share of their task time, 74%, is work AI speeds up while they stay in charge. AI can take over 20% outright, and 6% stays with people. - **20%** AI can do it - **74%** AI helps - **6%** Needs a person High exposure Higher than 89% of the 923 occupations we scored. ## Task by task We graded 18 tasks, listed here from most to least exposed. AI can do 3 of them today, speeds up 14 and leaves 1 to people. | Task | AI exposure | | --- | --- | | Write press releases or other media communications to promote clients. Press releases are drafted quickly by AI; a person reviews. | 74% AI can do it | | Post and update content on the company's Web site and social media outlets. Scheduling, drafting and posting are highly automatable with current tools. | 72% AI can do it | | Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences. Editing and layout of newsletters and reports is highly automatable. | 72% AI can do it | | Develop marketing campaigns for environmental technologies or services. AI generates concepts and copy; strategy and approval stay human. | 58% AI helps | | Develop plans or materials to communicate organizational activities that are beneficial to the environment, public safety, or other important social issues. AI drafts environmental and social materials; planning needs human input. | 55% AI helps | [See what AI can take on across a marketing team](https://www.aigentcy.com/ai-for/marketing/) ## How PR specialists compare All occupations (923) Arts, design, entertainment, sports and media (40) **PR specialists score 59**, marked by the dark line. Each dot is a score, darker where more occupations share it. The short marks show the averages, 37 for all occupations and 44 for arts, design, entertainment, sports and media. ## Pay and outlook in the US Median pay $74,750 a year, May 2025 People employed 283,380 in the US, May 2025 Projected change in jobs +1.8% from 2024 to 2034 ## Skills to build - Negotiate media buys and placement rates with publishers - Lead face to face meetings with community and employee groups - Coach executives for live interviews and press briefings - Track media spend and placement results in Microsoft Excel - Design stockholder reports and newsletters in Adobe InDesign ## Safer roles nearby 5 related occupations with lower scores. - [Public relations managers54 out of 100](https://www.aigentcy.com/ai-exposure/public-relations-managers/) - [Advertising managers52 out of 100](https://www.aigentcy.com/ai-exposure/advertising-managers/) - [Marketing managers55 out of 100](https://www.aigentcy.com/ai-exposure/marketing-managers/) - [Media programming directors46 out of 100](https://www.aigentcy.com/ai-exposure/media-programming-directors/) - [Fundraisers50 out of 100](https://www.aigentcy.com/ai-exposure/fundraisers/) ## Questions about PR specialists and AI Will social media managers be replaced by AI? Partly. About 4 in 10 working hours go to tasks AI can already do, mostly drafting press releases and posting to websites and social media. What stays with people is stakeholder trust, live crisis response and the judgement behind every campaign plan. Which PR specialist tasks is AI taking over? Press release drafting scores 74 on exposure, the highest in the job, so AI now produces first drafts and a person reviews them before release. Posting and updating web and social content scores 72, since scheduling and drafting are highly automatable. Newsletter and stockholder report layout also scores 72. Which PR specialist tasks stay human? Building relationships with community, consumer and employee groups scores 12, the lowest in the job, because it depends on trust and face to face contact. Coordinating public responses to environmental incidents scores 28 and needs fast human judgement with stakeholders. Arranging public appearances scores 22 because venue, vendor and guest logistics need people on site. How can PR specialists stay valuable? Move hours toward low exposure work, such as stakeholder relationships and on-site events. Let AI draft first passes of releases and social posts, then put the saved time into approvals and media contacts. Track negotiated media buys in Excel so you can show rates and results to clients. Practice live interview coaching for executives, since that work stays personal. ## Related jobs - [Digital marketers62 out of 100](https://www.aigentcy.com/ai-exposure/digital-marketers/) - [Writers65 out of 100](https://www.aigentcy.com/ai-exposure/writers/) - [Advertising sales agents61 out of 100](https://www.aigentcy.com/ai-exposure/advertising-sales-agents/) - [Sales representatives of services66 out of 100](https://www.aigentcy.com/ai-exposure/sales-representatives-of-services/) ## Next steps for PR specialists - ### Check your job Your job title is a rough guide. Your actual tasks decide your score. Paste your job description or CV and see which of your tasks AI can do. [Check your job](https://www.aigentcy.com/tools/ai-exposure-checker/) [Check your CV](https://www.aigentcy.com/tools/cv-checker/) - ### Flotta for content and SEO Flotta is our SEO and content platform. AI does the research, drafting and publishing steps, and an editor approves what goes live. [See Flotta](https://www.flotta.ai/) ### Check which roles in your team AI can take on We map your team's tasks, show what AI can do today and build the automations that pay back first. [Book an AI audit](https://www.aigentcy.com/audit/) ## Related topics - [**Jobs AI can't replace**Cement masons score lowest, at 8.](https://www.aigentcy.com/ai-exposure/jobs-ai-cant-replace/) - [**Jobs most at risk from AI**Proofreaders score highest, at 76.](https://www.aigentcy.com/ai-exposure/jobs-most-exposed-to-ai/) - [**High-paying jobs with low AI exposure**Radiologists earn a median $420,860 and score 46.](https://www.aigentcy.com/ai-exposure/high-paying-jobs-low-ai-exposure/) - [**Entry-level jobs with low AI exposure**Cement masons need little prior training and score 8.](https://www.aigentcy.com/ai-exposure/entry-level-jobs-low-ai-exposure/) - [**Jobs AI speeds up the most**For natural sciences managers, AI speeds up 96% of task time.](https://www.aigentcy.com/ai-exposure/jobs-ai-speeds-up/) - [**AI and jobs in Malta**15 iGaming roles graded task by task.](https://www.aigentcy.com/ai-exposure/malta/) - [**Skills that keep work human**The skills to build in the jobs AI changes least.](https://www.aigentcy.com/ai-exposure/skills/) - [**Jobs A to Z**Every job we publish, by first letter.](https://www.aigentcy.com/ai-exposure/jobs/) - [**AI exposure by industry**Average scores for 22 occupation groups.](https://www.aigentcy.com/ai-exposure/industries/) - [**Write a CV screening software can read**How applicant tracking systems read a CV, and what to change.](https://www.aigentcy.com/ai-exposure/cv-screening-guide/) - [**AI for businesses**The tasks to automate first in each team and industry.](https://www.aigentcy.com/ai-for/) - [**How we score AI exposure**The grading, the weights and every source.](https://www.aigentcy.com/ai-exposure/methodology/) Occupation data from the O\*NET 30.3 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under [CC BY 4.0](https://creativecommons.org/licenses/by/4.0/) and modified by Aigentcy. O\*NET® is a trademark of USDOL/ETA. Wage, employment and projection data from the U.S. Bureau of Labor Statistics. EU occupation names from ESCO, European Commission. AI usage signals from the Anthropic Economic Index (CC BY) and Microsoft Research (CC BY 4.0). [Methodology and sources](https://www.aigentcy.com/ai-exposure/methodology/). Scores © Aigentcy. Quote them with a link to the page.