# Will public relations managers be replaced by AI? Updated October 2026 Public relations managers score 54 of 100 for AI exposure. The largest share of their task time, 75%, is work AI speeds up while they stay in charge. AI can take over 15% outright, and 10% stays with people. - **15%** AI can do it - **75%** AI helps - **10%** Needs a person High exposure Higher than 83% of the 923 occupations we scored. ## Task by task We graded 20 tasks, listed here from most to least exposed. AI can do 3 of them today, speeds up 15 and leaves 2 to people. | Task | AI exposure | | --- | --- | | Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages. Press releases and web copy are core LLM writing work. | 75% AI can do it | | Observe and report on social, economic, and political trends that might affect employers. Media monitoring and trend summaries are well suited to AI. | 70% AI can do it | | Respond to requests for information about employers' activities or status. Drafting replies to routine information requests is straightforward. | 65% AI can do it | | Draft speeches for company executives and arrange interviews and other forms of contact for them. AI drafts speeches well from notes; scheduling interviews is routine. | 60% AI helps | | Maintain company archives. Digital records are easy to index; physical archives need hands. | 55% AI helps | [See what AI can take on across a marketing team](https://www.aigentcy.com/ai-for/marketing/) ## How public relations managers compare All occupations (923) Management (56) **Public relations managers score 54**, marked by the dark line. Each dot is a score, darker where more occupations share it. The short marks show the averages, 37 for all occupations and 46 for management. ## Pay and outlook in the US Median pay $146,910 a year, May 2025 People employed 74,850 in the US, May 2025 Projected change in jobs +5.7% from 2024 to 2034 ## Skills to build - Build in-person relationships with officials and media - Manage live special events on timelines in Microsoft Project - Track media contacts and pitch history in Salesforce - Fact check and sign off every press release in Microsoft Word - Hold the Accredited in Public Relations credential - Direct outside agencies and approve their communication strategies ## Safer roles nearby 5 related occupations with lower scores. - [Advertising managers52 out of 100](https://www.aigentcy.com/ai-exposure/advertising-managers/) - [Fundraising managers48 out of 100](https://www.aigentcy.com/ai-exposure/fundraising-managers/) - [Social services managers47 out of 100](https://www.aigentcy.com/ai-exposure/social-services-managers/) - [HR managers43 out of 100](https://www.aigentcy.com/ai-exposure/hr-managers/) - [General managers44 out of 100](https://www.aigentcy.com/ai-exposure/general-managers/) ## Questions about public relations managers and AI Will AI replace public relations managers? Partly. About 4 in 10 working hours go to tasks AI can already do, mostly press releases, web copy, and media monitoring. Relationships with officials and media, plus live events, stay with people because trust and in-person presence need a person in the room. Which tasks of public relations managers does AI take over? Press releases and web copy score 75 on exposure, the highest in this job, because AI drafts a release from a fact sheet in seconds. Media monitoring and trend summaries score 70, since AI scans coverage and condenses it. Routine replies to information requests score 65 and follow the same pattern. Which tasks of public relations managers stay human? Building relationships with officials and media scores 15 on exposure because trust is earned in person over time. Managing special events also scores 15, since guest handling and live logistics happen on site. Mediating disputes between managers and employees scores 30, and chatbots handle only routine complaints while people settle the hard ones. How do public relations managers stay valuable? Take responsibility for the final check on every press release in Microsoft Word, verifying each quote and fact before release. Keep media contacts current in Salesforce so each pitch rests on a relationship. Run event timelines in Microsoft Project and handle guests on site. Review agency output in SharePoint before sign-off, and hold the Accredited in Public Relations credential. ## Related jobs - [PR specialists59 out of 100](https://www.aigentcy.com/ai-exposure/pr-specialists/) - [Digital marketers62 out of 100](https://www.aigentcy.com/ai-exposure/digital-marketers/) - [Management consultants55 out of 100](https://www.aigentcy.com/ai-exposure/management-consultants/) - [Marketing managers55 out of 100](https://www.aigentcy.com/ai-exposure/marketing-managers/) ## Next steps for public relations managers - ### Check your job Your job title is a rough guide. Your actual tasks decide your score. Paste your job description or CV and see which of your tasks AI can do. [Check your job](https://www.aigentcy.com/tools/ai-exposure-checker/) [Check your CV](https://www.aigentcy.com/tools/cv-checker/) - ### Flotta for content and SEO Flotta is our SEO and content platform. AI does the research, drafting and publishing steps, and an editor approves what goes live. [See Flotta](https://www.flotta.ai/) ### Check which roles in your team AI can take on We map your team's tasks, show what AI can do today and build the automations that pay back first. [Book an AI audit](https://www.aigentcy.com/audit/) ## Related topics - [**Jobs AI can't replace**Cement masons score lowest, at 8.](https://www.aigentcy.com/ai-exposure/jobs-ai-cant-replace/) - [**Jobs most at risk from AI**Proofreaders score highest, at 76.](https://www.aigentcy.com/ai-exposure/jobs-most-exposed-to-ai/) - [**High-paying jobs with low AI exposure**Radiologists earn a median $420,860 and score 46.](https://www.aigentcy.com/ai-exposure/high-paying-jobs-low-ai-exposure/) - [**Entry-level jobs with low AI exposure**Cement masons need little prior training and score 8.](https://www.aigentcy.com/ai-exposure/entry-level-jobs-low-ai-exposure/) - [**Jobs AI speeds up the most**For natural sciences managers, AI speeds up 96% of task time.](https://www.aigentcy.com/ai-exposure/jobs-ai-speeds-up/) - [**AI and jobs in Malta**15 iGaming roles graded task by task.](https://www.aigentcy.com/ai-exposure/malta/) - [**Skills that keep work human**The skills to build in the jobs AI changes least.](https://www.aigentcy.com/ai-exposure/skills/) - [**Jobs A to Z**Every job we publish, by first letter.](https://www.aigentcy.com/ai-exposure/jobs/) - [**AI exposure by industry**Average scores for 22 occupation groups.](https://www.aigentcy.com/ai-exposure/industries/) - [**Write a CV screening software can read**How applicant tracking systems read a CV, and what to change.](https://www.aigentcy.com/ai-exposure/cv-screening-guide/) - [**AI for businesses**The tasks to automate first in each team and industry.](https://www.aigentcy.com/ai-for/) - [**How we score AI exposure**The grading, the weights and every source.](https://www.aigentcy.com/ai-exposure/methodology/) Occupation data from the O\*NET 30.3 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under [CC BY 4.0](https://creativecommons.org/licenses/by/4.0/) and modified by Aigentcy. O\*NET® is a trademark of USDOL/ETA. Wage, employment and projection data from the U.S. Bureau of Labor Statistics. EU occupation names from ESCO, European Commission. AI usage signals from the Anthropic Economic Index (CC BY) and Microsoft Research (CC BY 4.0). [Methodology and sources](https://www.aigentcy.com/ai-exposure/methodology/). Scores © Aigentcy. Quote them with a link to the page.