<!-- Canonical: https://www.aigentcy.com/ai-exposure/telemarketers/ -->

# Will telemarketers be replaced by AI?

Updated October 2026

Telemarketers score 76 of 100 for AI exposure. AI can already do 85% of their task time. AI speeds up the other 15%.

-   **85%** AI can do it
-   **15%** AI helps

Very high exposure

Higher than 100% of the 923 occupations we scored.

## Task by task

We graded 12 tasks, listed here from most to least exposed. AI can do 10 of them today, speeds up 2 and leaves 0 to people.

| Task | AI exposure |
| --- | --- |
| Maintain records of contacts, accounts, and orders. Routine record keeping in CRM systems is largely automated already. | 80% AI can do it |
| Telephone or write letters to respond to correspondence from customers or to follow up initial sales contacts. Drafting follow-up emails and replies is routine writing work. | 78% AI can do it |
| Record names, addresses, purchases, and reactions of prospects contacted. Logging prospect details and reactions is summarizing and CRM entry. | 75% AI can do it |
| Obtain customer information such as name, address, and payment method, and enter orders into computers. Order capture and data entry is highly structured and automatable. | 72% AI can do it |
| Schedule appointments for sales representatives to meet with prospective customers or for customers to attend sales presentations. Calendar booking is handled well by scheduling software and AI. | 72% AI can do it |

[See what AI can take on across a sales team](https://www.aigentcy.com/ai-for/sales/)

## How telemarketers compare

All occupations (923)

Sales and related (22)

**Telemarketers score 76**, marked by the dark line. Each dot is a score, darker where more occupations share it. The short marks show the averages, 37 for all occupations and 54 for sales and related.

## Pay and outlook in the US

Median pay

$35,450 a year, May 2025

People employed

58,430 in the US, May 2025

Projected change in jobs

\-21.4% from 2024 to 2034

## Skills to build

-   Handle live objections on outbound calls in Acarda Outbound
-   Check AI-drafted call scripts against current pricing before use
-   Audit AI-logged prospect records in Salesforce for accuracy
-   Coach call tone from recorded sessions in Zoom
-   Build pipeline reports from CRM exports in Microsoft Excel

## Safer roles nearby

5 related occupations with lower scores.

-   [Sales representatives of services66 out of 100](https://www.aigentcy.com/ai-exposure/sales-representatives-of-services/)
-   [Customer service representatives74 out of 100](https://www.aigentcy.com/ai-exposure/customer-service-representatives/)
-   [Advertising sales agents61 out of 100](https://www.aigentcy.com/ai-exposure/advertising-sales-agents/)
-   [Rental clerks57 out of 100](https://www.aigentcy.com/ai-exposure/rental-clerks/)
-   [Receptionists62 out of 100](https://www.aigentcy.com/ai-exposure/receptionists/)

## Questions about telemarketers and AI

Will AI replace telemarketers?

Mostly. About 7 in 10 working hours go to tasks AI can already do, mainly CRM record keeping and follow-up emails. What stays with people is the live call itself, where a person reads the prospect, handles objections and closes the sale.

Which telemarketer tasks is AI taking over?

Maintaining contact and order records has an exposure score of 80, the highest in this job. Drafting follow-up emails scores 78 because it is routine writing, and capturing order details into Salesforce is structured data entry that software handles well.

Which telemarketer tasks stay with people?

Contacting businesses or individuals by phone to solicit sales has an exposure score of 55, and running client surveys scores 58, the lowest in this job. Both are marked augment, since live persuasion and reading a prospect's reaction still need a person on the line to adjust the approach.

How can telemarketers stay valuable as AI spreads?

Start with live call skills AI struggles to hold, such as objection handling in Acarda Outbound sessions. Check every AI-drafted script against current pricing before it goes out, and use Zoom recordings to coach on tone. Audit what AI logs in Salesforce, since bad records cost sales.

## Related jobs

-   [Product demonstrators42 out of 100](https://www.aigentcy.com/ai-exposure/product-demonstrators/)
-   [Retail salespeople48 out of 100](https://www.aigentcy.com/ai-exposure/retail-salespeople/)
-   [Order clerks68 out of 100](https://www.aigentcy.com/ai-exposure/order-clerks/)
-   [Sales supervisors48 out of 100](https://www.aigentcy.com/ai-exposure/sales-supervisors/)

## Next steps for telemarketers

-   ### Check your job
    
    Your job title is a rough guide. Your actual tasks decide your score. Paste your job description or CV and see which of your tasks AI can do.
    
    [Check your job](https://www.aigentcy.com/tools/ai-exposure-checker/) [Check your CV](https://www.aigentcy.com/tools/cv-checker/)
    
-   ### Flotta for content and SEO
    
    Flotta is our SEO and content platform. AI does the research, drafting and publishing steps, and an editor approves what goes live.
    
    [See Flotta](https://www.flotta.ai/)
    

### Check which roles in your team AI can take on

We map your team's tasks, show what AI can do today and build the automations that pay back first.

[Book an AI audit](https://www.aigentcy.com/audit/)

## Related topics

-   [**Jobs AI can't replace**Cement masons score lowest, at 8.](https://www.aigentcy.com/ai-exposure/jobs-ai-cant-replace/)
-   [**Jobs most at risk from AI**Proofreaders score highest, at 76.](https://www.aigentcy.com/ai-exposure/jobs-most-exposed-to-ai/)
-   [**High-paying jobs with low AI exposure**Radiologists earn a median $420,860 and score 46.](https://www.aigentcy.com/ai-exposure/high-paying-jobs-low-ai-exposure/)
-   [**Entry-level jobs with low AI exposure**Cement masons need little prior training and score 8.](https://www.aigentcy.com/ai-exposure/entry-level-jobs-low-ai-exposure/)
-   [**Jobs AI speeds up the most**For natural sciences managers, AI speeds up 96% of task time.](https://www.aigentcy.com/ai-exposure/jobs-ai-speeds-up/)
-   [**AI and jobs in Malta**15 iGaming roles graded task by task.](https://www.aigentcy.com/ai-exposure/malta/)
-   [**Skills that keep work human**The skills to build in the jobs AI changes least.](https://www.aigentcy.com/ai-exposure/skills/)
-   [**Jobs A to Z**Every job we publish, by first letter.](https://www.aigentcy.com/ai-exposure/jobs/)
-   [**AI exposure by industry**Average scores for 22 occupation groups.](https://www.aigentcy.com/ai-exposure/industries/)
-   [**Write a CV screening software can read**How applicant tracking systems read a CV, and what to change.](https://www.aigentcy.com/ai-exposure/cv-screening-guide/)
-   [**AI for businesses**The tasks to automate first in each team and industry.](https://www.aigentcy.com/ai-for/)
-   [**How we score AI exposure**The grading, the weights and every source.](https://www.aigentcy.com/ai-exposure/methodology/)

Occupation data from the O\*NET 30.3 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under [CC BY 4.0](https://creativecommons.org/licenses/by/4.0/) and modified by Aigentcy. O\*NET® is a trademark of USDOL/ETA. Wage, employment and projection data from the U.S. Bureau of Labor Statistics. EU occupation names from ESCO, European Commission. AI usage signals from the Anthropic Economic Index (CC BY) and Microsoft Research (CC BY 4.0). [Methodology and sources](https://www.aigentcy.com/ai-exposure/methodology/). Scores © Aigentcy. Quote them with a link to the page.
