Will concierges be replaced by AI?

Updated

Concierges score 54 of 100 for AI exposure. The largest share of their task time, 51%, is work AI speeds up while they stay in charge. AI can take over 20% outright, and 29% stays with people.

  • 20% AI can do it
  • 51% AI helps
  • 29% Needs a person
540100

High exposure

Higher than 83% of the 923 occupations we scored.

Task by task

We graded 18 tasks, listed here from most to least exposed. AI can do 3 of them today, speeds up 9 and leaves 6 to people.

TaskAI exposure
Provide directions to guests. Mapping assistants give directions quickly; staff confirm guest understanding.70% AI can do it
Provide information about local features, such as shopping, dining, nightlife, or recreational destinations. AI answers local recommendation queries well; staff still personalize.65% AI can do it
Order flowers for guests. Florist ordering is routine digital work with little judgement.60% AI can do it
Perform office duties on a temporary basis when needed. Writing and data tasks in office duties suit AI assistance.60% AI helps
Book airline or train tickets, reserve rental cars, or arrange shuttle service for guests. Booking tools handle tickets and rentals; traveler changes need oversight.58% AI helps
Make reservations for patrons, such as for dinner, spa treatments, or golf tee times, and obtain tickets to special events. Booking tools can reserve; calls and special requests stay manual.55% AI helps
Make travel arrangements for sightseeing or other tours. AI can build itineraries and compare tours; booking needs confirmation.55% AI helps
Plan special events, parties, or meetings, which may include booking musicians or celebrities. AI drafts plans and vendor lists; live coordination stays human.40% AI helps
Arrange for the replacement of items lost by travelers. AI can source replacement options; purchase and handover need staff.40% AI helps
Carry out unusual requests, such as searching for hard-to-find items or arranging for exotic services, such as hot-air balloon rides. Varied unusual requests need research and live arranging with vendors.35% AI helps
Show the other 8 tasks
TaskAI exposure
Arrange for interpreters or translators when patrons require such services. AI translates text well; arranging live interpreters needs human booking.35% AI helps
Provide business services for guests, such as sending or receiving faxes or shipping packages. Faxes and shipping packages need physical handling and carrier contact.30% AI helps
Arrange childcare services for guests. Vetting childcare requires trust, safety checks and phone contact.15% Needs a person
Pick up and deliver items or run errands for guests. Physical errands and deliveries need someone to travel on site.8% Needs a person
Provide food and beverage services to guests. Serving food and drinks is hands on physical work.8% Needs a person
Assist guests with special needs by providing equipment such as wheelchairs. Fetching and handing over wheelchairs is physical, hands-on work.5% Needs a person
Receive, store, or deliver luggage or mail. Handling luggage and physical mail needs staff on site.5% Needs a person
Clean and tidy hotel lounge. Cleaning and tidying a lounge is physical manual work.3% Needs a person

How concierges compare

All occupations (923)

Personal care and service (31)

Concierges score 54, marked by the dark line. Each dot is a score, darker where more occupations share it. The short marks show the averages, 37 for all occupations and 30 for personal care and service.

Pay and outlook in the US

Median pay
$38,950 a year, May 2025
People employed
49,240 in the US, May 2025
Projected change in jobs
+2.6% from 2024 to 2034

Skills to build

  • Monitor guest requests for housekeeping in Yardi software
  • Make dinner, spa and golf reservations by phone for guests
  • Run guest errands and deliveries on site
  • Build shift rotas in work scheduling software
  • Track guest spend against budgets in Budgeting software
  • Vet childcare providers with safety checks and phone calls

Safer roles nearby

5 related occupations with lower scores.

Questions about concierges and AI

Will AI replace concierges?

Partly. About 4 in 10 working hours go to tasks AI can already do, mostly giving directions and recommending local dining and nightlife. Human concierges stay on the calls, special requests and on-site errands that need a person in the room.

Which concierge tasks is AI taking over?

Giving directions scores 70 on exposure, because mapping assistants give routes quickly and staff only confirm the guest understood. Local recommendations score 65, since AI answers dining and nightlife questions well. Flower orders score 60 because florist ordering is routine digital work.

Which concierge tasks stay with people?

Wheelchair handling scores 5 on exposure, since fetching and handing over equipment is physical, hands-on work. Luggage and mail handling also scores 5, and food and beverage service scores 8 because staff serve guests in person. Childcare arrangements score 15 because vetting needs trust, safety checks and phone contact.

How can concierges stay valuable at work?

Keep the human-facing work and learn the tools that run the hotel. Handle dinner, spa and golf bookings by phone when guests make special requests, and run errands on site. Monitor housekeeping and maintenance requests in Yardi software, and use Outlook to confirm every guest message is answered.

Next steps for concierges

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